I’m April Ibarra, founder of Bold, Not Old™-a coaching, education, and speaking framework that helps individuals and organizations rethink aging as a time of opportunity, growth, and reinvention.
With over 35 years of experience in senior care, I bring a unique combination of professional expertise, gerontological insight, and lived understanding of the aging journey. I hold a Master’s degree in Gerontology and am a Certified Senior Advisor® (CSA) and Aging Life Care Professional®.
At the heart of my work is a simple truth: how we live-and how we think-shapes how we age. Bold, Not Old™ is rooted in the belief that aging is not an inevitable decline to manage, but a life stage to design-with intention, courage, and clarity.
My work blends evidence-based longevity science, holistic wellness, and practical life planning-helping people feel informed, confident, and in control of what comes next.
I am also deeply committed to supporting family caregivers, equipping them with the tools, confidence, and guidance needed to navigate aging conversations and caregiving decisions with clarity, dignity, and compassion.
Bold, Not Old™
How we age is shaped by how we live. With intention and guidance, growing older becomes less about limitation-and more about alignment with what truly matters.
April Ibarra
Helping individuals age with intention, and empowering caregivers with the confidence and tools to support the journey.
I offer:
Coaching for Confident Aging & Caregiving
Whether you're ready to start planning for yourself or seeking guidance as a caregiver, I’m here to help. I offer one-on-one coaching tailored to your unique situation.
Empowered Caregiver Consultation:
Support & Strategies for Caring with Confidence
Support and guidance for family caregivers who feel overwhelmed, unsure, or alone—offering clarity, practical tools, and compassionate support every step of the way.
Bold, Not Old™:
Living with Intention Starts Here
Aging doesn’t happen all at once.
It happens quietly-in how we spend our days, what we prioritize, what we ignore, and what we assume is “just part of getting older.”
Bold, Not Old™ Speaking & Keynotes
Inspire. Challenge. Reframe.
Bold, Not Old™ keynotes and workshops are designed to shift how audiences think about aging, purpose, and what’s possible in the years ahead.
Aging With Intention | Cincy Lifestyle Interview
Praise
"When we met April, my husband and I were having a difficult time dealing with my husband’s mother who has dementia.I can best describe our interactions with April in the following manner….
We were drowning and April threw us a life preserver.
First, April assessed our situation and suggested options to help us develop a long term care plan for mom. She provided tools and resources we needed to understand and cope with the progression of mom’s disease.
April continues to guide and mentor us through the confusing phases and challenges of mom’s Dementia.
April’s compassion, knowledge, professionalism and sense of humor is second to none and we highly recommend her to anyone going through similar unknown territories."- Gary & Yvonne
"April was a godsend in helping me find care and eventually an assisted living facility for my husband. She was able to explain and sort through my options while lending support during my decisions. She facilitated contacts, viewing visits, and even accompanied us to appointments when necessary. She provided guidance and helpful resources in an overwhelming situation. There is no doubt that April is experienced and knowledgeable in her field, but what makes her so special is her compassion and ability to cut through your mind's clutter and give you peace of mind (as well as the occasional pep talk!)."- Dawn
"April is a gem! As a dynamic advocate for our senior family member in crisis, she went the extra mile to coordinate her transition to appropriate housing. April’s expertise and compassion helped us through a very challenging time."
- Diane
"April Ibarra has an incredible passion for older adults and ensuring their voice is heard. She is not afraid to broach tough topics about aging and help us see these issues through the lens of the older adult and what is best for them. Additionally, April is great to work with and a fantastic speaker. I have been honored to work alongside her and to have her as a guest on my Caregiver Chats podcast." -Lakelyn Eichenberger, Ph.D., Gerontologist and Caregiving Advocate - Home Instead
Bold Reflections
Bite size advice to tackle everyday questions about aging.
